Content Strategy for the Web by Kristina Halvorson
Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064
It's All About the Text, Baby Text is everywhere. When I first heard the term “content strategist” a few years ago, I thought, Yay! That's what I do—somebody's finally named it. A content strategy is required to succeed. Kristina Halvorson – Content Strategy for the Web. Contemporary websites offer more than just information about your company, contact information, and your product offerings. Today, most of the content on the web is text. We all want a web that's more flexible, future-friendly, and ready for unknowns. There's only one little flaw: our content is stuck in the past. There ARE best practices at this point that you can implement. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. How can you realize the value of content while planning for its long-term success? There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. There ARE content strategies that work. We search for it in articles, blog posts, product descriptions, reviews, and more.